MARKET EFFECTIVELY, SELL MORE
Right Time, Right Thing, Right Way
Enquiry – Working with you we pinpoint the practical steps and best fit pathway to achieve your goals and potential.
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Every team and organisation is unique. Understanding your goals, culture and drivers is key to (selecting) the best options for the future and best way forward.
We believe marketing and sales are part of the same value chain and it is harder and less meaningful than ever to distinguish where marketing ends, and sales starts.
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What difference would it make when we help you get clear, so that you are confident that at the right time, you are doing the right thing in the right way?
Route – We work with you to clarify the scope, explore options and choose the best way forward.
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We work out together what to do today that will open up even more opportunities for tomorrow.
Every organisation and its people are different. Marketing, Sales and the agreed best route forward need to work in that context.
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What would be the value to you and your organisation of having a clear, practical route to success?
Plan – Whatever your choices, there needs to be a clear practical plan to achieve them. We help establish the plan, solve the problems that need to be solved, and ensure everything is aimed at the outcomes of value to you.
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Typically, we help clients with:
• Business Development
• Marketing leadership and management
• Sales leadership and management
• Shaping a high-performing marketing and sales culture
• Articulating and driving the marketing and sales strategy
• Facilitating effective processes and systems
• Identifying the best fit marketing and sales organisation.
• Sales and marketing skills development both for fulltime practitioners and for non-marketing and sales professionals
• Ensuring the marketing and sales behaviours and activities are in place at the point of execution to get the results you desire.
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How we do that depends on you, your context, goals and preferences:
Often in the mix are training; coaching and mentoring; consultancy; facilitation and opening up access to our Toolbox. As content curators we have access to a proven set of techniques and tools for creating success. The tools we favour are simple to understand, easy to use and effective.
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Is your plan clear, engaging and practical? What would change if it was?
Leadership and Management – Good marketing and sales leaders and managers are vital to the success of the organisation. They are often misunderstood! We help them become better at what they do.
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The field of marketing and sales is huge, and so is leadership and management. The following are examples of common areas that have helped raise the performance of marketing and sales leaders we have worked with:
• Highlighting the vital role that they play
• The importance of them being clear on the most effective activities and behaviours to use and encourage
• Exploring the range of methods and tools available to them for their leadership and management toolbox
• Improving their coaching & mentoring skills
• Understanding how to create a climate in which their teams choose to be motivated for success
• Developing practical well aligned marketing and sales strategies and plans for their teams
• Helping them at the right time, make the right choices, in the right way
• Refreshing their enthusiasm and encouraging them to keep making a difference
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How we do that depends on you, your context, goals and preferences:
Many leaders and managers unintentionally disengage those they lead. We help them change their behaviours, so they positively engage those they lead.
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Is the difference that your leadership and management are making clear? Is the difference desired, needed and valuable?
Training – Our programmes are designed to provide a development experience to remember, that moves participants to make an even greater difference in the workplace.
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Our acclaimed training programmes increase knowledge and capability. All of our programmes are highly interactive, and we use the approach of:
• Share
• Teach
• Practice
• Coach
• Apply
• Improve
We customise the content and practice materials to best fit your market, organisation and people. Our trainers, coaches, and facilitators - all current practitioners in the relevant subject matter - develop the capabilities and confidence of your teams so that they can begin workplace application from day one.
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‘Knowing is the consolation prize’. Our training includes preparation and follow up activities and materials that encourage participants to develop mastery and deploy they capabilities to make a difference in the workplace.
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What difference would it make if your team had the capabilities to fulfil their potential and achieve their goals?
Performance – We help leaders and practitioners develop simple, clear approaches and plans for success. We support them in execution, especially when the going gets tough!
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The classical approach to establishing an infrastructure for marketing and sales can seem like ‘boiling the ocean dry’. Using our sequencing methods we help you identify the appropriate investments and interventions that will provide optimal return. At a practical level this will often include:
• Establishing meaningful, accessible goals and objectives
• Coaching and facilitating individuals and groups establish their own strategies
• Creating a team climate for high performance in marketing and sales
• Clarity of approach, contribution, and methods
• Agreeing responsibilities and holding ourselves and others to account for success
• Raising the standards of performance and unleashing the potential of team members
• Creating a learning culture
• Ensuring desired marketing and sales behaviours are clear and rewarded
• Encouraging information and ideally fact-based decision making in marketing and sales
• Celebrating success together!
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Is your marketing and sales environment built to survive, rise, thrive and sustain success?
What if it was?
Toolkit – We have a proven set of techniques and tools for business success. The tools we have are simple to understand, easy to use and effective. However, knowing how to use the tools alone is not enough, developing mastery by applying the tools is where success comes from.
Are your marketing and sales team at the right time, selecting the right tools and using them in the right way?
Imagine if they did?
Sustain – Development interventions are next to useless unless there is a coherent method of embedding capabilities into the fabric of an organisation.
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Our suite of support ranging from consultancy, facilitation, training and coaching to keynote
speaking will ensure that the new ideas and improvements are actively applied.
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Consider the difference that could be made when your team enjoy making improvements, apply what they know, and learn every day?